Jul
23
Some Shops Have Painted Themselves Into a Hispanic-Only Corner
Posted in: Uncategorized
Hispanic agencies have also been invited to "pitch" national general-market accounts, but few to none have actually walked away with the business. It's always easy to blame it on the politics, but if Hispanic agencies plan to go head-to-head with general-market agencies, they need to stop acting so much like Hispanic agencies, or at least like Hispanic-only agencies.
Post a Comment