Jul
23
Big Brands Lag on Mobile-Advertising Infrastructure
Posted in: Uncategorized
NEW YORK (AdAge.com) — The cost of getting an individual user to respond to a recent mobile-ad campaign ranged from 67 cents to $85, according to Michael Collins, CEO of mobile-marketing agency Joule. Speaking at the Interactive Advertising Bureau's Mobile conference, he cited the wild cost variations as an example of the complexity and inconsistency that continue to hobble to growth of the mobile-ad industry.
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