TIE Recruits Ad Pros for Projects in Developing Countries


Philippa White, founder of The International Exchange, believes the most effective way to help others is to apply the skills you use every day to a community that needs it. Fed up with apologizing for her career in the advertising industry, in 2006 she started setting up TIE, which works with ad agencies to send ad professionals into developing countries to work in situations where they can make a difference.

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