Jun
08
Why YouTube Will Sink or Swim With Obama Girl
Posted in: Uncategorized
NEW YORK (AdAge.com) — Forget Hollywood. YouTube's future lies less in "Desperate Housewives" and more in low-budget fare from producers such as Next New Networks, Machinima, Howcast and MondoMedia. That's because for all the sound and fury over studio deals, long-form content just isn't that popular on YouTube. Rather, it's the so-called midtail content, which fills a niche somewhere between studio-produced and user-generated fare, that's exploded.
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