Debating the Merits of a Clean Shave Boosts Gillette in India


This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from MediaCom for Gillette in India, was the People's Choice Winner.

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