May
18
Fox Brings Back ‘Remote-Free TV’ but Will Limit Use
Posted in: Uncategorized
NEW YORK (AdAge.com) — The fight to keep viewers from zapping past commercials continues at Fox in the 2009-2010 programming season. After experimenting with running fewer ads in select programs and charging advertisers more for the privilege of having less clutter surrounding their messages, Fox will offer the technique — known as "Remote-Free TV" — in more limited fashion next season, executives said today.
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