Hasta La Creative!

When I mentioned Malaria No More in a recent column about Twitter — So It's Official, Then: Ashton Kutcher Got Punk'd (Sorry, Twit!) — I heard from Emily Bergantino, the organization's communications officer. Would I, she asked, want a guest response from Scott Case, the CEO of Malaria No More? Sure, but actually, I'd rather talk to the guy. Because Timothy "Scott" Case isn't your average charity chief. He is first and foremost a technologist and entrepreneur: His name is on dozens of U.S. patents, including some of the underlying works of Priceline.com, the "Name Your Own Price" travel agency where he was chief technology officer and co-founder. (Before that, he co-founded Precision Training Software, the company behind the first flight simulator for PCs.) And thus Malaria No More is not your average charity.