Hasta La Creative!

MINNEAPOLIS (AdAge.com) — Much maligned even when ratings are ready at their scheduled time, Nielsen's daily data delays this week have created new criticism. Some of this is due to terrible timing, as networks selecting shows for upcoming upfront presentations need to know ratings for "bubble" shows facing cancelation or renewal. But while the delays are undoubtedly frustrating, they are oddly reassuring, as what would worry the TV industry even more would be releasing incomplete or inaccurate data. Instead, Nielsen took the time to get it right. Here's results for Tuesday, Wednesday and Thursday.