May
08
Hulu’s Traditional TV Ads Lure TV Viewers Away
Posted in: Uncategorized
NEW YORK (AdAge.com) — Hulu, the online video site backed by Fox, NBC Universal and ABC, is using millions of dollars worth of traditional TV ads to lure viewers away from TV. According to CEO Jason Kilar, the strategy has been incredibly effective. In his on-stage interview at the 4A's Leadership Conference, Mr. Kilar said Hulu's Super Bowl ad was directly responsible for increasing the online video portal's business by 49%. Also, curiously, Mr. Kilar revealed that Hulu does not have — and does not want — a marketing department.
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