May
04
CMOs Still Say They Can Grow Post-Recession
Posted in: UncategorizedNEW YORK (AdAge.com) — In these tough economic times, chief marketing officers are keeping their heads down, focused on meeting the short-term demands of the job. But are they kidding themselves by thinking that when the recession subsides, they'll be able to jump right back in the game after having shelved long-term plans?
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