Apr
24
BBDO’s New World of Reverse Apprenticeship
Posted in: Uncategorized
NEW YORK (AdAge.com) — BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.
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