Apr
23
Slogans and Taglines
Posted in: Uncategorized
Some ad pros consider slogans and taglines to be the equivalent of remedial coursework in the ad trade. I disagree. A good slogan or tagline can communicate a client’s value proposition in a pithy, memorable fashion. And isn’t that the point of what we do?
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
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