Apr
21
A Trip To Your Alma Mater Benefits Your Agency and Students
Posted in: Uncategorized
I recently spent a couple of days at Penn State (a.k.a. Happy Valley), for PSU's semi-annual College of Communications Board meeting. Some people ask me why I go back to my alma mater a few times a year. They say it in a way that infers I am wasting my valuable time being away from my agency and clients for a couple of days. But unless you have the opportunity to go back to a college campus and sit down with students, I believe you will soon be disconnected with the future of our business.
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