Hasta La Creative!

The New York Lottery has launched a campaign in NYC that you’d practically have to leave town to avoid. It’s plastered all over the subways and is airing on the local TV networks, advertising the lottery’s Take 5 game—whose odds, apparently, are stacked so favorably toward the player that all you need is “a little bit o’ luck” to win. In the campaign, “Little Bit o’ Luck” comes to life as a short, balding dude with thick glasses, whose head is freakishly out of proportion to his body (a gimmick that’s becoming more popular in the wake of Elf Yourself) but who gets more than a little bit o’ love from the ladies. Comedian Brett Gelman reportedly plays the character, but may not be proud of that fact.

—Posted by Tim Nudd