Apr 20

Ford Is Counting on Army of 100 Bloggers to Launch New Fiesta

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NEW YORK (AdAge.com) — In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010.

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