Apr
08
The Secret to Obama’s Success: Mixing Old Media With New
Posted in: UncategorizedNEW YORK (AdAge.com) — Joe Rospars, the man behind President Barack Obama's new-media effort during his election, said the campaign didn't win because it used the latest technology. Rather, its secret was a holistic approach — one easily copied by regular marketers — that integrated digital tools into the overall strategy.
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