Mar
30
Rodale’s Prevention Cuts Rate Base 15%
Posted in: Uncategorized
NEW YORK (AdAge.com) — There's not much shock value anymore when big magazines cut their paid circulations, so Prevention's decision to shrink by 500,000 copies isn't making much of a stir. The 15% cut, which reduces the circulation guarantee to 2.8 million, is substantial, to be sure. It also returns Prevention to a rate base it hasn't seen since 1986.
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