Mar
11
Google Turns to Behavioral Targeting to Beef up Display Biz
Posted in: UncategorizedNEW YORK (AdAge.com) — Google's fledgling display-ad network is hoping a pair of new targeting options will bolster its value to advertisers and publishers. The company today announced it will launch a beta test of "interest-based targeting," which lets advertisers target web users based on where they've been surfing across the internet.
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