Mar
03
Giant Human Colon Makes Times Square PR Debut
Posted in: Uncategorized
NEW YORK (AdAge.com) — Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot-long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis.
Post a Comment