Oct
23
How J.M. Smucker Puts a Modern Twist on Timeless Brands
Posted in: UncategorizedIn this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Gail Hollander, chief marketing officer at The J.M. Smucker Company. Hollander discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity….
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