Aug
15
Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot
Posted in: UncategorizedEvery company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising…
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