Aug
13
Ad Industry Grapples With the Brand-Safety Void Left by GARM
Posted in: UncategorizedFor five years, the Global Alliance for Responsible Media (GARM) played the critical role of arbiter for brand safety standards. It was a fraught job in the advertising industry, and an occasional forum for brands and tech firms to work out their differences, three sources told ADWEEK. The disbanding of GARM–due to a lack of…
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