Jun
13
Ben & Jerry’s Urges DIY Activism in First Brand Campaign in a Decade
Posted in: UncategorizedBen & Jerry’s, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly one decade, encouraging Americans to lean into their skills and passions to become activists. The brand, partnering with indie agency DCX Growth Accelerator, is taking a choose-your-own-adventure approach instead of directing consumers to any one specific cause….
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