Jun
12
Lowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu Creative
Posted in: UncategorizedThe marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
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