Jun
03
Create a Career-Catalyzing CMO Legacy Beyond Your Tenure
Posted in: UncategorizedCMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes down to two types of movement. The first is when CEOs and boardrooms are preoccupied with KPIs that don’t necessarily…
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