Mar
13
CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
Posted in: UncategorizedThe ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men’s Basketball Tournament’s advertising inventory is “essentially sold out” across both companies. “This will be the best revenue tournament we’ve ever had,” Jon Diament, evp of advertising sales…
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