Jan
22
‘Less Is Less’ as Clear Channel Cuts More Jobs
Posted in: UncategorizedRadio's leaders have lost sight of the big picture. Revenue isn't down because of Sirius XM or iPods or any of the 101 other things that were trumpeted as slayers of terrestrial radio. It's down because new media have empowered marketers to measure and manage the results of their campaigns. And radio has been slow to accept the rules in the new world order of advertising.
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