Aug
07
CTV Buyers Are Still Struggling to Know Where Their Ads Ran
Posted in: UncategorizedSince the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle–where both connected and linear TV is sold–was slower than it’s been in years. In addition, large TV publishers such as Disney and…
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