Jul 11

Ad Buyers Redirect YouTube Strategies After Report Accuses It of Violating Standards

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Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are…

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