Jul
06
As Marketers Fumble Attempts at Allyship, Edelman’s LGBTQ+ Taskforce Is Making Money
Posted in: Uncategorized“Should we make our logo rainbow this year?” was one question clients asked Lauren Gray, an Edelman svp and a leader of its Out Front LGBTQ+ task force, before this June’s Pride celebrations. Nervous about marketing to the LGBTQ+ community, many marketers sought Out Front’s guidance on how to do it right. Two high-profile marketing…
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