Jun
12
Purpose Work Has Dominated Cannes. Creatives Are Eying a Shift Toward Business Results and Humor
Posted in: UncategorizedPurpose is a driving force behind what wins at Cannes. Last year all but a handful of the 32 Grand Prix winners contained a purpose element in the piece work. This year, there are 17 pieces of work shortlisted for the Dan Wieden Titanium Lion. Nearly every single one of them is purpose-driven. Brand purpose…
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