May
03
Jim Beam Celebrates Bar Singalongs With ‘Genuinely Optimistic’ Campaign
Posted in: UncategorizedDrinking during the Covid-19 lockdowns was often a solitary affair or involved toasting a computer screen in scheduled virtual happy hours. Jim Beam is urging drinkers to return to the spontaneous fun of socializing at a crowded bar with its new “People Are Good For You” campaign. Created by Leo Burnett and directed by Noam…
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