May 02

Brave Commerce Podcast: Sandie Hawkins of TikTok on Revolutionizing Ecommerce Through Community

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In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. Hawkins emphasizes that TikTok’s community commerce approach brings people together to discover products through a new version of word-of-mouth. She highlights that the…

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