Jan
07
Older Consumers Are Tech-Savvy Too
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Anyone who thinks grandma and grandpa are out of the loop when it comes to consumer electronics is in for a surprise. Fifty-, 60- and 70-somethings use many technologies at rates comparable to those among younger consumers, according to a study by the Consumer Electronics Association and TNS Compete of 3,135 adults in November 2008.
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