Feb
28
In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven
Posted in: UncategorizedPublisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites. The move will ultimately lead to higher publisher ad revenues. This expands…
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