Veganuary Recruits 300-Plus Brand Partners and Drops an ’80s-Style PSA for Its 2023 Campaign

Veganuary, a nonprofit group that encourages people to skip animal products this month, latches onto the ’80s nostalgia trend with a candy-colored PSA that addresses the post-holiday blues. The ad stars three family members who have clearly fallen into a funk–they’re binge watching, doom scrolling and indiscriminately napping. They’re completely sluggish and uninspired. The savior…

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