Jan 05

With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data

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The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data sets as it is to use the current currency of digital advertising, third-party cookies, which are set to disappear next year. Galileo, which The Trade Desk is announcing at…

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