Dec
13
Most Advertisers and Agencies Are Positive About Retail Media in 2023
Posted in: UncategorizedIn 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research. According to a study released by IAB Europe and Microsoft, retail media has become an established element of marketers’ strategies with 90% of more than 800 buy-side stakeholders planning to…
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