Dec 13

By Adding Ads, Disney+ and Netflix Are Disrupting the Streaming Industry—Again

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In the space of a month, the world’s two biggest SVOD streamers–Netflix and Disney+–have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars. In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the…

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