Aug
18
What Should Performance Marketers Know Before Testing CTV?
Posted in: UncategorizedLast year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021, CTV ad spend grew to $15.2 billion and was estimated to increase to $21.2 billion in 2022. Consumer TV viewing habits are also changing: Over 80% of TV households have at least one connected TV…
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