Aug
08
As Burnout Plagues Creatives, Here’s How Agencies Are Keeping Them Inspired
Posted in: UncategorizedAs a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that “advertising is just fucking advertising.” “You can make beautiful work that…
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