Jun
06
GroupM Unveils New Standards for Partners to Bridge the Measurement Gap
Posted in: UncategorizedAfter being disappointed in an upfronts season that it said “lacked significant conversation about measurement,” GroupM is taking matters into its own hands. The company has developed a roadmap for its audience measurement partners that it hopes will further drive the industry towards improvement measurement standards, and bridge the measurement gap. “Marketers are leaning into…
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