May 02

What Can Marketers Learn from the Downfall of Abercrombie & Fitch?

Posted in: Uncategorized

Growing up, I wasn’t one of the cool Abercrombie & Fitch kids. It wasn’t a brand that reflected me, spoke to me or included kids who looked like me. Abercrombie & Fitch was selling a dream, a fantasy that celebrated and centered around thin, white, confident, cool, all-American kids. The brand prided itself on building…

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