Hasta La Creative!

a href=”http://adage.com/article.php?article_id=133497″img src=”http://adage.com/images/bin/image/rightrail/luker122408thm.jpg?1230144098″ width=”180″ height=”135″ alt=”” /br //aBATAVIA, Ohio (AdAge.com) — Marketers have it wrong, according to Richard Luker: In a time when consumers are hunkering down in a bad economy, they yearn for the community of local events rather than the big national ones advertisers gravitate toward. And at a time when people are making and maintaining friends virtually on the internet (and marketers put more spending there), people actually need more social networking the old-fashioned way — face to face.
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