Mar
21
US Media Agency of the Year Spark Foundry’s New Business Machine Powered a Monster Year
Posted in: UncategorizedPublicis Media delivered an astonishing year of new business in 2021. Its agencies–Spark Foundry, Zenith and Starcom–reeled in some of the biggest fish, as the group collectively landed Walmart and automaker Stellantis. Zenith snagged over a billion dollars in managed media spend for pharmaceutical giant Eli Lilly and Inspire Brands’ Dunkin’ and Arby’s, while Starcom…
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