Mar 09

How Brands Can Play Safe in a (Somewhat) Unruly Metaverse

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As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back and forth between the real world and a virtual world called the metaverse. He never expected, years later, to watch his son experience a similar version of virtual reality…

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