Mar 08

Telefónica Enters the Age of Digital Connectivity With Its Rebrand

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“It was our logo that was designed for another purpose,” explains Rafael Fern?ndez de Alarc?n Az?n, global director of brand at Telef?nica, discussing the work that has gone into one of the world’s largest telecommunications providers’ latest master rebrand, its first since 1998. Unveiled last April, the new branding signals to shareholders Telef?nica’s plans for…

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