Burger King’s Optical Illusion Wants to Trick Meat Eaters Into Trying Plant-Based Food

As plant-based eating is on the rise, Burger King has been on a drive to promote its meatless menu. Its latest campaign tries to trick meat lovers into considering alternative options by presenting them with an optical illusion. At first glance, the brand’s print and outdoor ads appear to depict real meat. Upon closer inspection,…

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