Feb 28

Why Sponsors Stuck With Kyrie Irving—Even As He Refused to Get Vaccinated

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In both sports and sports marketing, you compete as hard as you can to win. Sometimes, that means pulling your team together and running out the clock with a narrow (and questionable) lead. Kyrie Irving missed large swaths of the National Basketball Association’s 2021-22 season after refusing vaccinations required for home teams (but not visiting…

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