Feb 16

Samsung Holds Live Shopping Event Hosted By a Virtual Influencer

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Samsung is experimenting with new ways of promoting shopping in the metaverse. Top Line The phone company tapped a CGI-created influencer called Zero From Nexus to unveil its Samsung Galaxy S22 phone at a virtual event co-hosted with TikTok creator Liam Kalev. Zero is one of a growing number of avatar influencers gaining popularity on…

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